Event Marketing Company in Lagos Nigeria
We are a top event marketing company in Lagos, Nigeria. We recognize that event marketing is the promotion of products, brand or services with the help of in-person communications. There are many forms of event marketing and each can be seen to cater to different marketer’s goals. Event marketing is a refined and multifaceted strategic process. Large conferences and trade shows are useful for brand awareness.
We understand that lot of efforts go in planning an event. While you busy yourself tying all loose ends to create a great event, allow us to handle the event promotion bit.
Businesses across the world are aware that event marketing drives brand awareness and connects them with their prospects. One of the most common events, especially in B2B marketing, is the trade show. But it should be known that trade shows and expos are large events that need a whole lot of planning. The cost of being a vendor alone can be steep, so to ensure a massive ROI, it is of importance that business owners take an expert approach.
Event marketing is hosting an event to build a stronger relationship with prospects, customers and investors. It may also be seen as attending an event as an exhibitor to educate potential customers on your company’s product offering and brand. Event marketing can even include digital events such as webinars or live-streamed workshops.
Why you should choose us as your preferred Event Marketing Company in Lagos Nigeria
Our event marketing services strive to accomplish quality individual impressions. We are ever ready to provide value to your attendees by creating a complete experience and opportunity to interact with the right demographic among the audience. We do this with both with your current customers and prospective customers giving them reasons to be your brand loyal customer and announcer someday.
At Brand Cardinal, we base our event marketing design and strategy upon your brand’s overall marketing plan to be sure that the personality of the event will effectively impact your audience. We continue to create methods to engage customers by face-to-face interaction via ‘live’ themed events, pop-ups, trade shows, corporate meetings, sporting events, designing and developing activities, displays, or exhibits to promote your product, brand, cause or organization. More than half of our in-house staff have degrees in marketing and communications and all are certified event planners with several years of experience. Creating marketing events specific to relationship and loyalty building, brand and product awareness, product launches, reviving brands during different stages of product life cycles, repositioning of brands/products, brand re-engineering and sales yield increase.
One of the greatest mistakes made by event marketers which should be avoided is failing to upgrade their promotional efforts promptly. Keep yourself, your team, and your subscribers on track with regular email marketing newsletters and updates. The focus is to add value to our partners by sharing concepts about unique locations, highly creative ideas and the latest technical implementations, to ensure that we deliver world-class events that present our clients’ brands and products to their target audience in the best possible way.
Why we think Event Marketing is Essential for your product
We find out from the report published by Event Marketing 2019: Benchmarks and Trends Report that most marketers believe that event marketing is the most effective and crucial marketing channel for achieving business goals.
The report further makes it known that:
Navigating between 2017 to 2018 the number of companies organizing 20 or more events per year increased by 17%.
Many of company meddle and top-level officials and the executive are supportive of their company’s event strategies, but this support is contingent on the ability of event teams to improve ROI.
According to a 2012 study by the Event Marketing Institute:
58% of event marketing participants purchased the marketed product after the event
86% of these consumers became regular customers
As the foremost Event Marketing Company in Lagos Nigeria, our process of carrying out Event Marketing Services is simplified.
We undertake every task with care bearing in mind that we are to deliver excellence at the marketing event. We don’t leave any stone untouched as we put in our best to continue our brand name.
Create custom CTAs and landing pages for your trade show booth.
Produce personalized emails to set up meetings with those attending the show.
Create promo emails to invite prospects to the show.
Post on the event’s social media platforms with relevant content.
Day of Activity
Monitor and engage in trade show activity on social media channels.
We create a custom landing page to complete a goal e.g. encouraging attendees to sign up for a trial
Monitor and engage with industry leaders from the conference.
Create follow up emails, adding a sense of urgency with discounts/promotions to order.
Create follow up social media posts to thank those who attended.
Produce blog post recaps.
Follow up with any industry leaders to share content and establish a relationship.
Determine the ROI of the event.
You may also like our Branding Services
Multimedia, such as mobile marketing, live casting and podcasting, photo, video and file sharing, can spread the word about your event and help build awareness with a powerful impact. We most times approve the use of this marketing strategy because it can go viral quickly.
We have assisted so many companies and businesses of different sizes in using this tool (Email Marketing) effectively to promote their event and brand from the moment they make a debut of such company or product giving the initial word up to the day it takes place. Why not contact us today to know more about the Email Marketing Services we offer and how we go about it.
Search Engine Marketing/Optimization
To leverage multiple communication channels to promote an event and to get an event to serve multiple marketing and business objectives, going digital is certainly the option. We optimize your website or blog in a way that allows people to easily pass the information along to others. Feel free to request for quote or consultation with us at Brand Cardinal.
Be it an email or a pop-up event advertisement, producing beautiful content that leads a user or visitor to learn more about your event should transition smoothly onto your landing page. We make sure your landing page is designed with minimal distractions and keeps the user focused on the event. Allow us to assist you in building a website for the next event or just update your existing website with your next event information
Social Share/Social Media Management
Many successful and blue-chip companies now use social media as an informal platform. With numerous social media platforms like WhatsApp, Twitter, Facebook, YouTube, Google+, Pinterest, Instagram etc., the manner to which we disseminate information has changed because of the number of users of these platforms. We can assist you to increase and improve the social visibility of your event and even get more people to know about the marketing event.
The emergence of technology has transformed the style of event marketing beyond conventional tactics such as passing out brochures to techniques that are more creative and far more effective. With a short advert video about your marketing event, you are assured of getting more views. Lately, research has shown that 8 out of 10 will stop to see a video while online especially when it is captivating.
“And over half a billion people watch videos on Facebook every day” –Forbes
“People watch more than 500 million hours of video each day on YouTube” – Business Insider
“Video now accounts for more than 80% of all internet traffic” Cisco
When thinking of how to elevate your event to that apex level, then you should consider engaging us at Brand Cardinal as a business is incomplete without its consumers. Our team of PR professionals would assist you in making your success results speak so that consumers will be abreast of the goodwill you have built.
Every business model aspires to attain mobility in the present-day situation. With increased users in the mobile interface, it is enormously important to have your messages tailored to suit the mobile audience. We can help transform your business phase to the mobile viewers who will become customers. Contact us today for a responsive website that caters for mobile users too.
As a top Event Marketing Company in Lagos Nigeria, we boast of a team of seasoned marketing professionals who will be glad to help you execute in a strategic manner putting in mind a results-focused marketing event using event marketing best practices.
Third-party event research and due diligence
Event marketing strategy and goal setting
Event marketing campaign metrics setup
High-impact shopping mall activity
Creative street marketing
Dynamic presence at events
Pre-event marketing (email, direct mail, phone, social referral)
On-site marketing (CRM lead capture, engagement)
Post-event marketing and reporting (lead nurture, tracking, ROI)
Event calendar maintenance
- Award Ceremonies
- Brand Launch
- Product Launch
- Corporate Entertainment
- Exhibitions, Trade Shows
- Guerilla Street Marketing
- Marketing Campaigns
- Mega-events and local events
- Physical and Virtual Campaigns
- Publicity Stunts
- Themed and Creative Events
- Booth Design
- End of the year parties
- Sales Promotion
Let us deliver your Event Marketing needs today as Lagos Event Marketing Company. To learn more about how we can help you with your Content Creation & Marketing projects, please contact us on 08023200801, 08075765799 or Email: email@example.com or send your brief here.