Email Marketing Company in Lagos Nigeria

Email Marketing Company in Lagos Nigeria

Choosing the best Email marketing company in Lagos Nigeria requires some research of what the key players have to offer as it can have a noteworthy impression on the achievement of your company and brand. It is therefore advised that a lot of consideration be given to selecting Email Marketing Agency because if not carefully selected, the business might end up paying a lot more money for poor and terrible service deliverability.

A good email marketing company like Brand Cardinal will help you create highly engaging emails, manage your relevant contacts, track the performance of your email campaigns.

Why we are your preferred email marketing company in Lagos Nigeria

We have what it takes to offer the best email marketing services with measurable results. We offer a massive library of resources using the email marketing benchmark to deliver the best email market service to all sizes of business in Nigeria and beyond. Email marketing is more classy and commanding than ever before as it offers Marketers and brand owners a very high return on investment typically generating returns of about 42.5:1. Email Marketing is seen as an essential channel in any digital marketing mix, it is not only fast, cheap and highly profitable, it is also a great relationship and brand-building tool. The email encourages subscribers to revisit your website and gain insights from your content or patronize your brand regularly.

Email marketing is an essential marketing toolkit which is particularly effective in building brand loyalty and trust.

Email Marketing is currently seeing a huge resurgence in popularity, and no wonder, email marketing brings greater yield of every amount spent on it by business owners. It’s fast, it’s cheap, and it’s a highly effective way of marketing. In short, it’s hard to see why you wouldn’t want to do it.

A successful email marketing campaign is nothing without a well-informed email marketing strategy which can be delivered by our experts. Through the help of data, we make it a point of duty and a must to be sure each email campaign reaches the right audience, with the right content at the right time of the day. We have the expertise to design eye-catching email marketing campaigns and have worked with many clients for several years, we have gathered relevant experience to also land you that brand awareness.

Brand Cardinal is a topmost Email Marketing Company in Lagos Nigeria

Let us take care of crafting appealing messages that are personalised and segmented for specific audience groups which we are certain will deliver the highest response rates and ROI increase. Whether you are B2B or B2C, Brand Cardinal has the experience to build highly effective email marketing campaigns that will bring about incredible results. Another thing we do is supply email marketing data. Over the years, it has come to our notice that the most effective campaigns are those sent to people who are already interested in your brand or those who require your brand already which getting to receive your mail will be a blessing to them. If you need to build your subscriber list up, there are a wealth of ways to do it organically where our team will be able to help you do that.

Email marketing as a form of digital marketing makes an overall marketing strategy, whether you’re a large or small business. With more than 350 billion emails sent every day worldwide both on different email providers’ platforms like Google, Yahoo etc. and your website mail this is one marketing channel that shouldn’t be ignored.

An experienced email marketing agency can use email to help you connect with the right people at the right time.

We are the Best Email Marketing Company in Lagos Nigeria

Engage your customers like never before

When you have a great product or service to offer to the people at large then it is of importance to think of email marketing as the megaphone that lets you do that. We have a wide range of email clients, both in B2C and B2B, and can help you achieve greater success with your email marketing campaigns.

We have many years of experience with a variety of email service providers (ESP) and platforms, including but not limited to:

  • Pure 360
  • Google mail
  • Salesforce
  • Pardot
  • Mailchimp
  • Hubspot
  • Yahoomail
  • Campaign Monitor
  • Klaviyo
  • Dotdigital

If you’re new to email marketing, we can review your needs and help choose an ESP that works for your needs. If you have an ESP but want help managing and improving your campaigns, design, segmentation or marketing automation, feel free to contact us to find out how we can help. We provide a flexible email advertising service that can grow with you and is managed by our qualified experts.

Brand Cardinal is the preferred Email Marketing Company in Lagos Nigeria

We help clients see to:

Email Lists/Email Subscribers

A direct marketing campaign is nothing without a well-maintained list of opted-in contacts to send to as it is essential that all of your data is organic and has been opted in. We’re experts at lead generation, meaning we can help you to build a database of contacts that will respond positively to your marketing campaigns.

See also Digital Marketing Company

Custom Email Templates

Brand Cardinal Team can create effective, eye-catching email templates that are perfect for your business. Our designs are top-notch and driven by industry research to help you get the best results from your email campaigns. Whatever your email dream, we’ll work with you to turn it into a reality.

Testing & Reporting

We ensure detailed testing and reporting of the impact the email marketing is having on your brand analyzing which subject line works better? Which call to action produces the best results? Which colour scheme brings about the most conversions? Brand Cardinal is well driven by results, so we’ll dive into the analysis to let you know exactly what worked, what didn’t, and how much revenue each email sent generated.

What can email campaign do?

  • Touch and engage your target audience
  • Gain customer trust and loyalty
  • Make your business stand out
  • Email marketing is targeted at a specific audience.
  • It’s highly easy to track and measurable with statistics.
  • Email marketing is very cost-effective.
  • Increases traffic to your website.
  • Automate your sales cycle.
  • Increases brand awareness.
  • A perfect way to build excitement for promotions.
  • Saves time while reaching the largest audience.
  • Can help increase abandoned cart conversions.
  • It provides real-time communication
  • Help to stay on customers’ top of mind.
  • It’s versatile and offers a varied result
  • Keep your products/services fresh & relevant to customers’ mind
  • Bring about the results you need be it increment of revenue, lead generation or brand awareness

Our measurable email marketing services ensures:

Sending of eye-catching, effective emails as an impressive method to get more interaction out of your existing customer base. This incredible plan goes from planning to creation to delivery, Brand Cardinal Digital Marketing will work with you at every stage of your email campaign.

Our Proven Email Marketing Procedure

Creative Strategy

We commence every project by documenting creative ideas in pen and paper. We start by learning about our clients’ business, establishing the challenges and start formulating the message.


Then we mix the cogent elements of marketing looking at product, price, place etc. and screen design to bring up an email campaign that works. We look at the user and business needs, and formulate a content-focused campaign and only then do we start work on the visual design.

HTML Development

Immediately we conclude the message and design layout, we build the campaign with HTML that is outstanding and mainly for email, thoroughly testing in live devices and browsers to be sure it will reach the targeted audience.

Results & Feedback

As soon as we roll out the email campaign, we investigate the acceptability with the group it is channelled to see how the audience reacts and take learnings for next time around for more proactive measures.

Your email marketing maintained using this simple six-step process.

  1. Prep call: discuss your campaign brief with our experienced marketing team
  2. Create Newsletter: we will write and build your email marketing campaign waiting for your consent
  3. You confirm: we made the final draft delivered for your perusal and approval.
  4. Send Campaign: once the campaign draft has been approved, we schedule the campaign for delivery to customer base
  5. Follow up with Analytics: we make available our marketing experts to contact you for a review of its success
  6. Plan for next campaign: we put up a comprehensive report on how the campaign was and discuss ahead of the next campaign

Our fully-managed email marketing service includes:

Email Marketing Agency

Email marketing is one of the most effective and cost-effective strategies for generating and encouraging leads. We must help you explore the benefit of email marketing for your brand. Our email marketing agency helps your business turn email marketing into a lead- and revenue-generating resource.

  • Account review and activity report
  • Idea generation and strategy, that fits with your overall marketing strategy
  • ESP research and selection

Design & Development

Your website is a reflection of your business. A professionally designed and developed website will take your business to new levels of growth and success especially when coupled with effective email marketing design and development.

  • Creative review
  • Copywriting
  • Wireframing
  • Creative design and build of HTML emails
  • Responsive builds
  • CRM integration

 See also our Web Design Services

Email Campaign Management

Our full email campaign management services include the building of email list, drip campaigns, email nurture campaigns, email analytics and content creation for B2B.  Email marketing as an essential element in the digital marketing mix. We use it to represents a key opportunity for your business growth. Get email marketing working for your business, whether you need an overhaul, or just getting started, email marketing is an essential element in your marketing mix

  • Build and send off regular campaigns
  • Audience segmentation
  • Marketing automation
  • Defined quality assurance process
  • A thorough browser and inbox testing across devices
  • Spam testing
  • A/B split testing
  • Subject line testing and optimisation
  • Selecting the optimal time to send your emails
  • Thorough tracking
  • Email data hygiene and list management
  • Personalisation

Campaign Reporting and Analysis

We understand that marketing has become a technical discipline which is highly dependent on technology, it’s critical for marketers like us to analyze and report on campaign attribution, performance and impact. Brand Cardinal Reporting & Analytics services offer solutions tailored to your business needs, enabling you to establish a measurable impact on your organization’s bottom line.

  • Individual campaign performance review
  • Monthly reporting against KPIs
  • Custom Mailchimp Templates
  • Mailchimp Training
  • Mentoring Programs

For your email marketing services in Lagos and in Nigeria at large, please contact us on 08023200801, 08075765799 or Email: or send your brief here.

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